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The production and organization of the pop-up store during F20 Paris Fashion Week has been handled by Toni as an employee of 1017 ALYX 9SM. Among many other things her work included multiple briefings, budget and contractual negotiations, booking and management of various equipment, delegation of suppliers and staff, as well as logistics in and between Milan and Paris. This has been done in co-production with Piero Preitano from l’Araignée. The pop-up once again has been equipped with custom-made furniture and architecture by Hesselbrand. Spatial design has been made in cooperation between Hesselbrand and OK-RM.
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Toni Nasse – Pop Up Production Paris Fashion Week F20 for & with 1017 ALYX 9SM
Client: 1017 ALYX 9SM
Architecture & Furniture: Hesselbrand
Spatial Design: OK-RM & Hesselbrand
Production: Toni Nasse
Co-Procution: l'Araignee
Photography: Thomas Adank & Ryan Murray
Photography: ©2020 Thomas Adank & Ryan Murray – All rights reserved.
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The production and organization of the pop-up store during F20 Paris Fashion Week has been handled by Toni as an employee of 1017 ALYX 9SM. Among many other things her work included multiple briefings, budget and contractual negotiations, booking and management of various equipment, delegation of suppliers and staff, as well as logistics in and between Milan and Paris. This has been done in co-production with Piero Preitano from l’Araignée. The pop-up once again has been equipped with custom-made furniture and architecture by Hesselbrand. Spatial design has been made in cooperation between Hesselbrand and OK-RM.
Photography: ©2020 Thomas Adank & Ryan Murray – All rights reserved.
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Toni Nasse – Pop Up Production Paris Fashion Week F20 for & with 1017 ALYX 9SM
Client: 1017 ALYX 9SM
Architecture & Furniture: Hesselbrand
Spatial Design: OK-RM & Hesselbrand
Production: Toni Nasse
Co-Procution: l'Araignee
Photography: Thomas Adank & Ryan Murray